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Web Design

THE CHALLENGE

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Sponsor Insight is a Finnish research company specializing in sponsorship and event research, as well as consulting. The challenge was to design graphic elements for their updated website, including:

  • Brand colors

  • Website typography

  • Service iconography

  • Infographics

  • Website composition

THE PROCESS

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The design process began by defining the desired emotional and rational responses in collaboration with the client, while determining which elements of the original branding to retain. We then proceeded with the design work, maintaining close collaboration with the client throughout to ensure the final outcome met their needs.

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THE SOLUTION

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We created a professional and modern website for the company with the help of playful visuals. With the chosen colours and iconography, we wanted to create a fresh and colourful feel. This playfulness was balanced with very simple and minimalist typography. 

Laura Peltonen

Marketing & Design

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She is a marketing professional with over 10 years of experience in strategic marketing — combining creativity with data-driven strategies to build impactful brand experiences. While design is a key part of her work, his expertise goes far beyond visuals.

GSM: +358 440 766 026

Email: laura.peltonen.90@hotmail.com

All rights reserved - 2025

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