Campaign Materials
THE CHALLENGE
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Brand design
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Product and package design
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Marketing campaign planning
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Photoshoot and editing
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Editorial advertisement design
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Brochure design
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Social media design
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Banner design
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Website design
THE PROCESS
The process began with developing a comprehensive marketing plan targeting a specific demographic: urban males aged 30-45. Although the brand is a Finnish cosmetics company based in Helsinki, its customers span the globe. Once the marketing plan was finalized, the focus shifted to package design, followed by advertisement design.
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THE SOLUTION
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HKI KEMIST was founded by two chemists in Helsinki, with skincare products developed from pure, nature-sourced chemical elements. Each product line is designed to address specific skin concerns, with marketing efforts emphasizing symptoms and their corresponding remedies. The brand’s visual identity is minimalistic, highlighting nature as the source of its ingredients. The following marketing campaign materials were created for the launch of the III Skin solution series.
Laura Peltonen
Marketing & Design
She is a marketing professional with over 10 years of experience in strategic marketing — combining creativity with data-driven strategies to build impactful brand experiences. While design is a key part of her work, his expertise goes far beyond visuals.
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