VIRTA Ltd.
Brand's visual identity
THE CHALLENGE
Virta was in the middle of renewing the brand visuals when I joined the marketing team as a graphic designer. The main goal was to re-create all the necessary brand visuals based on the new identity. This meant that all the different content, internal and external, needed to be re-designed and refreshed.
THE PROCESS
The company already had a well-known brand, but it was time to introduce new visual aspects. For example, the range of brand colours increased, and it was important to introduce these new colours according to the new strategy. Also, new brand icons and illustrations were introduced. The goal was to re-create Virta visually, and at the same time keep the recognisability.
THE SOLUTION
One comprehensive and visually impressive brand identity that is based on colours and typography. Content types were differentiated from each other with colours and icons. To make the marketing more approachable and personal, the employees were used as brand ambassadors.
All the materials referred to on this page are owned by Virta Ltd.
MEDIA VISUALS
PLUGGED INTO VIRTA - PODCAST
Layout design of the social media marketing materials. This included the photoshoot and design for Spotify. Also different animations and sound edits were created for marketing purposes.
VIRTA POWER HOUR - WEBINAR
Layout design of the social media marketing materials, and video editing for after-event marketing actions.
30th of November 2022 the portrait of Professor Serimaa was unveiled at the University of Helsinki. Her portrait will be placed in the Physics department and it will join the biggest portrait collection in Finland.
Ritva Serimaa (September 20, 1957, Hamina – April 12, 2016, Hamina) was a Finnish physicist and professor, the first female professor of physics at the University of Helsinki. She gained her master's degree in 1982 and defended her doctoral thesis in 1990, becoming a docent of the University of Helsinki in 1992.
The smaller portrait was painted for her husband and given to him at the unveiling event.
ANIMATIONS & VIDEO EDITING
Animations, effects & video editing for targeted digital advertising.
Educational video for EV drivers.
Edit & animation by me.
Film clips by Ville Vappula.
Customer case study.
Brand opener/closer & typography animations by me.
Film by Ville Vappula.
Advertisement video to social media for targeted marketing.
Edit & animations by me.