Brand's visual identity
Virta was in the middle of renewing the brand visuals when I joined the marketing team as a graphic designer. The main goal was to re-create all the necessary brand visuals based on the new identity. This meant that all the different content, internal and external, needed to be re-designed and refreshed.
The company already had a well-known brand, but it was time to introduce new visual aspects. For example, the range of brand colours increased, and it was important to introduce these new colours according to the new strategy. Also, new brand icons and illustrations were introduced. The goal was to re-create Virta visually, and at the same time keep the recognisability.
One comprehensive and visually impressive brand identity that is based on colours and typography. Content types were differentiated from each other with colours and icons. To make the marketing more approachable and personal, the employees were used as brand ambassadors.
All the materials referred to on this page are owned by Virta Ltd.
PLUGGED INTO VIRTA - PODCAST
Layout design of the social media marketing materials. This included the photoshoot and design for Spotify. Also different animations and sound edits were created for marketing purposes.
VIRTA POWER HOUR - WEBINAR
Layout design of the social media marketing materials, and video editing for after-event marketing actions.
Layout and animation design of the social media marketing materials for recruiting.
X-mas greetings animation to social media (photo by Ville Vappula).