BIKE HAIR DAY
Outdoors advertising
THE CHALLENGE
Design a outdoors marketing campaign for road safety. The campaign should encourage adults to use helmets when cycling. Design outdoors posters and animation for metro displays.
THE PROCESS
I wanted to create marketing concept that would be more than just the visuals. One of the main reasons not to use helmet is rooted in our vanity; "helmet ruins your hair do or just looks uncool..." I wanted to take this as the main focus.
THE SOLUTION
Bike hair day-campaign reminds cyclists about the purpose of the helmet without mentioning it. The bright and bold colors ensure that the posters/animations are noticed. Illustrations support the message and are designed to match the colors of the typography. Bike hair day-concept could be more than just visual campaign. It enables events and endorsements.
Metro Poster Animation
Outdoors posters
