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BIKE HAIR DAY  

Outdoors advertising

THE CHALLENGE

Design a outdoors marketing campaign for road safety. The campaign should encourage adults to use helmets when cycling. Design outdoors posters and animation for metro displays.  
 
THE PROCESS

I wanted to create marketing concept that would be more than just the visuals. One of the main reasons not to use helmet is rooted in our vanity; "helmet ruins your hair do or just looks uncool..." I wanted to take this as the main focus.   

THE SOLUTION

Bike hair day-campaign reminds cyclists about the purpose of the helmet without mentioning it. The bright and bold colors ensure that the posters/animations are noticed. Illustrations support the message and are designed to match the colors of the typography. Bike hair day-concept could be more than just visual campaign. It enables events and endorsements. 

Metro Poster Animation

Outdoors posters

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Bus Stop Billboard MockUp.jpg