Virta's Brand Identity
THE CHALLENGE
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Virta was in the midst of renewing its brand visuals when I joined the marketing team as a graphic designer. The primary objective was to refresh all brand visuals in line with the new identity, ensuring that both internal and external content was updated accordingly.
THE PROCESS
Although Virta already enjoyed strong brand recognition, it was time to integrate fresh visual elements. This involved expanding the brand’s color palette and introducing new icons and illustrations in accordance with the updated strategy, all while preserving the core recognizability of the brand.
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THE SOLUTION
The result was a unified and visually compelling brand identity grounded in a sophisticated color scheme and typography. Distinct content types were clearly differentiated using specific colors and icons. Additionally, incorporating employees as brand ambassadors added a personal and approachable touch to the overall marketing strategy.
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All materials referenced on this page are owned by Virta Ltd.
Laura Peltonen
Marketing & Design

She is a marketing professional with over 10 years of experience in strategic marketing — combining creativity with data-driven strategies to build impactful brand experiences. While design is a key part of her work, his expertise goes far beyond visuals.
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