purely scientific skincare

HKI KEMIST

Marketing Campaign

THE CHALLENGE

Brand design
Product & package design
Marketing campaign plan
Photoshoot and editing
Editorial advertisement design
Brochure design
Social media presence design
Banner design
Website design

THE PROCESS

The process started with creating a marketing plan with a specific target group. In this case the target group could be described as follows; 30-45 years old male who lives in an urban environment. The brand is a Finnish cosmetics brand located in Helsinki but their customers are located all over the world. After finishing marketing plan the process continued with the package design and after that with advertisement design.

THE SOLUTION

HKI KEMIST was established by two chemists in Helsinki. All their skincare products are developed from pure chemical elements that are sourced from nature. Their product lines are developed to treat specific skin problems and for that reason, the marketing emphasizes the symptoms and the remedies.
The visual representation of HKI KEMIST is minimal and it emphasizes nature as a source of the ingredients of the products. The following marketing campaign materials are from the launch of their III Skin solution -series.

Read the Marketing Plan