SPONSOR INSIGHT
website elements
THE CHALLENGE
Sponsor insight is a Finnish research company that focuses on sponsorship and event research as well as consulting. The challenge was to design graphic elements for their updated website. This included:
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Brand colours
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Website typography
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Service iconography
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Infographic
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Website composition
THE PROCESS
The design process started by defining the wanted emotional and rational responses with the client. This also included deciding what to keep from the original branding. Then we proceeded to start the design work. Throughout the design process, we collaborated closely with the client. This way we ensured that the end result would fulfil the client's needs.
THE SOLUTION
We created a professional and modern website for the company with the help of playful visuals. With the chosen colours and iconography, we wanted to create a fresh and colourful feel. This playfulness was balanced with very simple and minimalist typography.
Sponsor Navigator
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Avenir 34
Avenir Light 16
TYPOGRAPHY & COLOURS
ICONOGRAPHY
INFOGRAPHICS
