NEW BUSINESS OFFICE
Animation & Web Layout
New Business Office had a very well defined visual brand identity but their careers site needed some new updates. The main goal was to renew the layout for New Business Office's (NBO) careers website and design new illustrations to support the recruitment communication. To NBO, it was important that the site would be easy to use, appealing to young sales professionals and it would have many conversion points.
NBO's team had a very clear idea of their needs and they presented the main content to be included on the website. It was my responsibility to re-design the site in a way that it would be visually in line with NBO's brand and other sites. I was requested to design illustrations to support the content and eventually this led me to suggest that animation would suite their needs perfectly.
The renewed careers site is visually in line with NBO's brand and it consists of several different content types. The main message is displayed on the website as text and animated form. The animation and the characters were designed to represent modern Finnish work environment and especially the working atmosphere at the NBO.
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