MASTER's DEGREE IN MARKETING MANAGEMENT

ABOUT THE UNIVERSITY

 

Estonian Business School (EBS), my most current university, is the oldest privately owned business university in the Baltics. EBS offers degrees at Bachelor’s, Master’s as well as Doctoral levels. EBS has over 70 partner universities all around the world.

 

The field of specialization in Marketing Management at EBS is one of the most comprehensive marketing modules in Estonia. 

 

ABOUT MY STUDIES

 

After graduating from Haaga-Helia with BBA-Degree, I knew I wanted to continue studying. I had a dream of studying abroad without having to quit my job in Helsinki. EBS in Tallinn offered me the opportunity to do both, study and work.

 

So, I spent office hours working for Sponsor Insight (Helsinki) and evenings in a classroom (Tallinn) studying Marketing Management. The years of combining studies and work were tough. I travelled from Helsinki to Tallinn and again back to Helsinki so many times that I couldn't even keep track. I pushed myself to the limits and was able to perform excellently at work and at uni. 

 

During my  specialization in Marketing Management I studied the following subjects:

  • Marketing Research

  • Creative Advertising

  • Strategic Marketing Management

  • International Marketing

  • Social Media Marketing

  • Advanced Consumer Behavior 

  • Services Marketing

  • Change Management

  • Customer Relations Management

  • Positioning

  • Internet Marketing

  • Marketing Communication

  • Tourism Marketing

 

The  most important academic research I conducted during my studies was social media research that focused on investigating branded social media content. The research was conducted for Finnish Liiga ice hockey teams. The research is found linked to the right side of this site under the Master's Thesis.

 

During my EBS studies, I had the chance to spend the third semester (September 2015-January 2016) of my studies in exchange. I applied to the Warsaw School of Economics and was accepted. 

 

EXCHANGE IN SGH: WARSAW SCHOOL OF ECONOMICS

 

ABOUT THE UNIVERSITY

 

The Warsaw School of Economics (SGH) is the oldest university of economics in Poland. Its mission has continuously been educating economists and business leaders serving the nation, country and the region. SGH is famous for its tradition, flexible adjustments of programmes to students’ needs, unquestionable education level, and successful alumni.

 

ABOUT MY STUDIES

 

I took my exchange studies seriously as it was important to me to graduate on time. In SGH I worked hard and ended up getting some extra credits to my Master's Degree. The Polish education system is developing at a fast pace and it was interesting to attend the international lectures in the heart of Europe. 

 

During my studies in SGH I studied the following subjects:

  • Corporate Governance

  • International Leadership

  • Brand Management

  • Creative Advertising

  • Social Media Marketing

  • New Technologies in Marketing

  • Business to Business Marketing

  • Event Marketing

 

My studies in Poland were eye-opening. I learned a lot about the East-European economies and the business culture. I would recommend Poland as a holiday, business or study destination to everyone.